Making Your Brand Engageable Within 2018 & Beyond with a search engine optimisation consultant


According to articles an expert blog,, Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword. Let me break that down even further: When it comes to SEO, there’s you, the search engine, and the searcher.

Social Media

Social media has taken off for both self-branding, personalized memory collection and business marketing. It is beneficial because acts as a communication tool between people’s personal time and other people/businesses. Different platforms of social media are designed for different activities.

How can a brand engage with social media?

Imagery is beneficial to propose an area of engagement. For example, showing off the potential of a brand through professional photographs which can create links with potential and existing customers. For example when eating out in a restaurant, the customer will have an understanding of how the business is positioned and this will also benefit the business by being able to segment their customers and follow them. By doing so, they can identify trends which will provide future success,

Social media often feeds into the discovery of new content such as news stories media can also support building strong links that have the potential to support search engine optimisation (SEO) efforts. Many people also perform searches on a range of social media sites to find customerinformation, as discussed earlier. Social connections will also help the overall online presence of a brand, on both social media networks and mainstream search engines such as google.

Scott Manford owner of Easy Slots states “social media and social engagement is on the rise and we are in the position of pushing out strategies across all of our sites and encouraging users to play casinos we have a huge list of new casino games, responsibly of course”.

Social media outlets

Some social media marketing platforms can include:


Social media at work

Social media has taken over as a key platform for people to communicate with each other. It is prevalent in almost all areas of life such as within the concrete walls of corporations to the less influential but still powerful small businesses. Look at recent presidential campaigns, the government rely on social media for strong campaigns and it can be earmarked for providing success, Social media fresh ideas and trends to be projected. It increases the reach to new customers and audiences dramatically and on more levels than in the past. Finally, it offers a yardstick to measure success through analyzing data.

An estimated 81 percent of Americans have a social media account showing the influence it can have and the need to engage with it on some or many levels. It is increasingly difficult to separate the personal use of social from the professional.

In order to protect yourself at work, you should follow a few rules. This is critical to avoid getting into trouble and putting your job on the line. For example privacy settings should be taken seriously so that people cannot see your activity – or at least not the people that you do not want to!  Social media fluctuates all the time, so it’s essential to keep up with the development of the platforms. If you work for a large (or small) company than it is key to understand the company policies regarding social media platforms —these are becoming increasingly important for both the employers and employees. An example is how in the charity sector, if an employee promotes the wrong message (even accidentally) it can cause serious repercussions for the branding of that charity. Morale of the story is to always think it through before you hit post!

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